This Is Marketing

I love Seth’s brain. His holistic, white-hat approach to marketing and business is the gold standard of how things should be done in a perfect world.

And This Is Marketing is the field guide for how to execute marketing that matters to the people who care in an ethical way.

Find your tribe, your minimum viable audience.

Make something awesome for that tribe. Be helpful. Be of service.

Help your tribe tell a story of “people like us do things like this.”

Spread the word.

Overdeliver.

Show up and make things better.

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